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Field Notes

Practical Answers For Farm And Food Businesses

Written by the consultants who do this work for a living, about the problems they get asked to solve most weeks. Filter by subject, or start with the most recent.

9 posts in total

Agribusiness Aug 28, 2026, 2:48:18 PM

Turning a business into a brand

Before it was a brand, Dragonfly Hill Farm & Kitchen was an idea for a line of healthy, value-added farm products.

Admin Read it
Agribusiness Aug 27, 2026, 12:27:08 PM

Why Farm Profitability is Central to Resilient, Regenerative Agriculture & Food Systems

A featured interview with Lindsey Sorah of Good Roots. Achieving farm profitability can be a barrier for organic and regenerative farmers at all ...

Lindsey Sorah Read it
Agribusiness Aug 26, 2026, 7:18:05 PM

What to Expect When You Work with Good Roots

Your roadmap to clear finances, stronger operations, and sustainable growth Working with Good Roots is designed to be supportive, structured, and ...

Jackson Baker Read it
Agribusiness Jul 24, 2026, 1:00:00 AM

Multigenerational Craft Meets Modern Tech: 4 Takeaways from AAMP

Earlier this month, our team at Good Roots traveled to Milwaukee, Wisconsin for the 87th American Convention of Meat Processors & Suppliers ...

Jackson Baker Read it
Agribusiness Jul 23, 2026, 5:35:51 PM

Small Business Cold Shipping Guide and Workbook

This digital product includes both the comprehensive Cold Shipping Guide AND the Cold Shipping Excel Workbook designed for shipping frozen food. Upon ...

Lindsey Sorah Read it
Farm Business Jul 21, 2026, 6:30:00 AM

The Cash vs. Profit Myth

You survived another grueling season. The farm store was packed, the online orders kept your packing team running in circles, and your total revenue ...

Ted LeBow Read it
FCFO Jul 15, 2026, 7:42:13 PM

Why Your Fractional CMO and CFO Should Be the Same Team for Farm and Food Businesses

Deep food & farm industry experience, one system for growth

Ted LeBow Read it
Agribusiness Mar 13, 2026, 1:00:00 AM

Discounting Alternatives for Farm & Food Ecommerce

You can drive sales without discounting. For farms and food brands selling direct to consumers, discounting can feel like the easiest way to increase ...

Jackson Baker Read it

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