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Find The One Thing Costing You The Most

Five areas decide whether a farm or food business is actually profitable. Most operations are strong in four and blind in one, and the blind one is where the money goes.

Fifteen questions, about five minutes, answered honestly rather than optimistically
A score per area, not one number, so you can see which is weakest
A specific next step for whichever area scores worst
Runs in your browser. Nothing you type is sent to us or saved anywhere

700+

businesses this is built from

5 min

start to a real answer

and no call required

Get the health check

Tell us where to send it and it opens straight away.

We will email you occasional practical notes for farm and food businesses. One click unsubscribes, and we do not sell your data. See our Privacy Notice.

What is in it

The Five Areas, And Why Each One Matters

Three questions each. Nothing about your mission or your goals, because those are not what determine whether the business works.

Visibility

Whether your books can tell you which enterprise made money and which lost it. If they cannot, every other number is unreliable.

Unit cost

What it actually costs to produce one of the things you sell, with packaging, freight and yield loss included.

Cash

Whether you can see far enough ahead to know which months run negative before they arrive.

Pricing

Whether price is a decision made from your own costs, or a reaction to what a competitor charges.

Structure

Whether the operation can run without you in it, which is what decides if there is anything to hand over.

Useful if

You run more than one enterprise through one set of books
You are profitable on paper and short of cash in practice
You are deciding whether to expand, hire, or stop something
There is a succession question sitting in the background
You have outgrown what a general bookkeeper can tell you

Probably not, if

You want a valuation or a tax opinion. This is neither
You are pre-revenue with no costs yet to examine
You already run monthly enterprise reporting and a rolling forecast, in which case you know all of this

$600Kswing in one year at The Family Cow

“You can have a tremendous mission and vision, but if you’re not financially stable and don’t have cash to work with, you can’t move your mission.”

– Edwin Shank, fourth-generation farmer, The Family Cow

A century-old family dairy past a million dollars in direct sales, losing about three hundred thousand a year. On one set of books the business looked thin but survivable. Split by enterprise, all the profit came from one and another was quietly losing money. That is the first question this health check asks.

Read what happened

Being straight with you

What Happens After You Put Your Email In

The tool opens immediately No waiting for an email, no download. It runs in your browser and nothing you type into it reaches us.
You get one email with the link So you can come back to it later or send it to whoever does your books.
Then occasional practical notes Every couple of weeks, written by the consultants who do this work. One click unsubscribes and we do not sell your data.
No sales call unless you ask for one If you want to talk through your result, there is a link on the tool. If you do not, nothing happens.

Why we ask for an email at all, given the tool runs entirely in your browser: because free tools that ask for nothing get built and then forgotten, and this is how we know which ones are worth maintaining.

If that trade does not appeal, the same arguments are in our Real Profit Soon guide, free and ungated.