Deep food & farm industry experience, one system for growth
Every growing food or farm business hits the same wall: marketing wants to spend into a new channel, finance wants to protect margin, and nobody in the room has both sets of numbers. Decisions get made twice, once for the pitch deck and once for the P&L, and they often don’t agree.
Hiring a fractional CMO and a fractional CFO from two different places doesn’t fix that. It just moves the disconnect from inside your head to between two vendors who never talk to each other.
That’s why your fractional CMO and CFO should come from the same team: one group that owns your growth story and your numbers together, so pricing, spend, and margin move in the same direction instead of competing for the same dollar.
What changes when they’re one team
• Marketing spend gets judged against margin, not just reach or impressions.
• Pricing gets set against true product cost, not a guess.
• Your brand story and your financial story finally match, for your team, your bank, and your investors.
We bring over 300 years of combined food and farm expertise, and have helped clients raise over $150M in debt, equity, and donations. That’s the credibility we bring into every board meeting, every capital raise, and every hard conversation with a lender.
How We Work
On the numbers side
We act as your CFO, internally and externally. Pro formas, cash flow, capital planning, and monthly reviews that turn financial targets into metrics your team can actually use.
On the growth side
We act as your CMO, internally and externally. Positioning, brand story, channel strategy, and campaign prioritization, all judged against the margin math, not just top-line reach.
Together
The same team sits in your capital conversations and your campaign planning. One set of KPIs ties customer acquisition cost, margin, and cash back to the same source of truth, so growth decisions and financial decisions stop working against each other.